We’ve been talking about the paths to publishing and what each path entails so that authors can make the best possible business decision. For the last few weeks, we talked about the need for every author to market their books regardless of their publishing choice. I was asked, are there exceptions? Does everyone really market? … Read more
We’ve been discussing the similarities between the paths to publishing for the last couple of weeks. The main similarity is that regardless of the path that you take, everybody markets. I hear you groaning. I do. But all authors should be promoting their work. Why? Let’s talk publishing math. The US population is roughly 318 … Read more
I’ve been talking about writing as a business for the last few weeks, and for those of you in the back row mumbling about my topic of choice, I have a tiny bit of banter left, and next week we move on to something you might actually want to read. Okay? But, for now, I thought … Read more
I know you’ve been working diligently. You’ve been writing new book ideas down on cocktail napkins in between bites of spinach-artichoke dip. Or maybe you hid in the closet with a flashlight and your laptop in order to knock out your story premise while your in-laws napped on the couch. However you got your writing … Read more
Advertising on social media helps you to build your audience and also gives your products more exposure. With the huge amount content published each year, it can be difficult for your audience to discover your products among the myriad other products fighting for their attention. As you build your brand, you also build your credibility … Read more
As a newly published author, you want your book to sell. In the current publishing economy your publisher is not able to dedicate extensive funds (if any) to your book promotion, and/or if you are independently published you won\’t have any help or guidance. You need your book to sell either way. To increase sales it … Read more